Connected consumer electronics (CE) have opened new avenues to consumers in an increasingly fragmented media environment. In this state-of-the-market address, Parks Associates presents primary consumer research that reveals the connections between CE adoption, usage, and content distribution. The international research firm highlights the disruption caused by new media and presents strategies to effectively reach the digitally connected consumer.

• Heather Way, Parks Associates 

State of the Industry: New Paths to the Connected Consumer Part 1 from Createasphere on Vimeo.

State of the Industry: New Paths to the Connected Consumer Part 2 from Createasphere on Vimeo.