Strata Company of Plymouth Meeting, PA, today announced the launch of a new cloud-based marketing resource management solution, MarCom On Demand. MarCom On Demand organizes and centralizes all of a company's marketing assets in a user-friendly, intuitive interface that can be accessed anytime, anywhere.

Comprehensive and versatile, this platform supports an array of functions essential to the successful execution of marketers' everyday activities. In a safe and secure online environment, users can manage, share and distribute assets of all formats, order and distribute marketing materials, and quickly access key resources such as style guides and training materials. With MarCom On Demand, many core needs are met: centralized marketing asset management, streamlined proofing and approval, collateral customization, cost containment, direct marketing, and more.

Mark Frisina, Vice President of Strata, notes, “We understand that marketers today are facing more challenges than ever before such as rapid growth, multiplying assets, and greater accountability, and being asked to meet them with fewer resources. MarCom On Demand allows them to work faster, smarter and more effectively, putting them in a position to overcome a number of issues.”

A dynamic, multi-functional platform, MarCom On Demand provides:

• A scalable, flexible cloud solution
• Automated process workflows
• Asset management, fulfillment and distribution
• Inventory, warehousing, and vendor management
• Content creation and customization
• Extensive administrative controls and reporting

“We built MarCom On Demand to be a powerful and comprehensive cloud solution that supports stakeholders throughout the marketing lifecycle,” says company President Jeff Sammak. “MarCom On Demand helps organizations gain greater control of their brand and focus more proactively on driving opportunity through the pipeline. It provides the kind of empowerment that marketers need to compete in today's fast-paced, ever-changing market landscape.”

For more information on MarCom On Demand, visit www.MarComOnDemand.com.

About Strata Company

Strata Company is a leading provider of smart solutions that help companies market and manage more effectively. Specialties include strategic direct marketing programs, cloud-based marketing resource and digital asset management, and full service production. Since 1993 Strata has combined business intelligence, marketing expertise, and leading technologies to deliver solutions that help clients grow profitably. For more information, visit www.gostrata.com.