5,000 Watt LED’s – Welcome to a Brave New World of Film Lighting
The high-output lighting landscape is evolving with the introduction of two groundbreaking LED fixtures: the Aputure Storm XT52 and...
We need to talk about the new ARRI Alexa camera
In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced...
ARRI announces ALEXA 35 entry model with flexible licenses
The new and lower-priced ALEXA 35 Base model, with a core feature set that can be upgraded via temporary or...
ALEXA 265: a small form factor new-generation 65 mm camera
ALEXA 265 combines a small form factor with a revised 65 mm sensor, launching, ARRI claims, a new era of 65 mm...
Crafting the Look of a Lens, Part 2: Making a Modern Vintage Lens
In part one, we looked at how ARRI built a lens with a modern-yet-beautiful look for the future of...
ARRI Signature Lenses, Part 1: Making a Modern Lens
In this two-part series, we’ll first break down the look of an ARRI Signature lens, and then, in part...
New IRND filters from Simmod Lens for ARRI lenses
Simmod Lens introduced a new magnetic color-accurate IR Neutral Density (IRND) solution for ARRI Signature Zooms and Primes, available...
New Tiffen Diffusion Filters for ARRI Signature lenses
For the first time filmmakers who use ARRI Signature lenses can add their favorite Tiffen Filters to the ARRI...
Cine Gear 2022 – ARRI ALEXA 35 and the ARRI Orbiter
ProVideo Coalition has boots on the ground for the 2022 Cine Gear LA EXPO 2022 being held at the...
4K Great
Keen observers may have noticed that a well-known manufacturer of cinematographic tools has recently released a new camera. People...