Crafting the Look of a Lens, Part 2: Making a Modern Vintage Lens
In part one, we looked at how ARRI built a lens with a modern-yet-beautiful look for the future of...
ARRI Signature Lenses, Part 1: Making a Modern Lens
In this two-part series, we’ll first break down the look of an ARRI Signature lens, and then, in part...
New IRND filters from Simmod Lens for ARRI lenses
Simmod Lens introduced a new magnetic color-accurate IR Neutral Density (IRND) solution for ARRI Signature Zooms and Primes, available...
New Tiffen Diffusion Filters for ARRI Signature lenses
For the first time filmmakers who use ARRI Signature lenses can add their favorite Tiffen Filters to the ARRI...
Cine Gear 2022 – ARRI ALEXA 35 and the ARRI Orbiter
ProVideo Coalition has boots on the ground for the 2022 Cine Gear LA EXPO 2022 being held at the...
4K Great
Keen observers may have noticed that a well-known manufacturer of cinematographic tools has recently released a new camera. People...
Brand New ALEXA 35 Announced By ARRI
Today, ARRI announced the brand new ALEXA 35. The ALEXA 35 is a 4K Super 35 camera that appears...
ARRI Teases New Super35mm 4K Camera
The long-awaited ARRI 4K Super 35mm camera appears to have a launch date finally, or as it seems, launch...
Life.Church defines positive cost-to-benefit lighting opportunities thanks to the ARRI Orbiter LED Light
While it’s easy enough to get all the information you need about ARRI lighting products from your smartphone, the...
ARRI’s Alexa celebrates it’s 10th Birthday
ARRI’s groundbreaking ALEXA camera has gone through many iterations in the 10 years since it first appeared in Chicago....
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