Signature Primes vs. Ultra Primes: The Pixel-Peeper’s Guide
For nine months I’ve been working periodically as a trainer for the ARRI Academy. Recently we added an Alexa...
Casting the look of a camera into glass
Recently I had the pleasure of meeting with ARRI’s senior color designer, and I asked him the question I...
ARRI Signature Primes: the conscious design of softness
This is a story about a lens family whose soft focus backgrounds were consciously designed, and the lens mount...
NAB 2018: ARRI Signature Prime Lenses for ARRI ALEXA LF
ARRI Signature Primes were designed in conjunction with the ARRI ALEXA LF large format digital cinema camera and are meant...
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