VR is seriously cool. But is there money in it?
If you spent just a few minutes at NAB this year you would have picked up the three big...
How To Use The ETTR Technique To Maximize Your Dynamic Range
Arguably the most effective exposure technique for retaining maximum dynamic range with modern digital cinema cameras is to simply...
BULLETX – The C-47 Gets Upgraded
The C-47 clothespin is vital to filmmakers and creative professionals all across the world. Just like the airplane, their...
P + S Technik’s 1.5x 35-70mm Anamorphic Zoom
There I stood in Wooden Camera’s booth at NAB 2016. The woman in front of me cocked her head...
A Response to The New Yorker’s Article on VR
The New Yorker recently published an article about virtual reality, and I felt the need to publish a response....
NYC, 18 May: HDR in camera & post @ Deluxe
Sometimes it’s worth the hassle to live in New York. Next Wednesday, May 18th, Panasonic and Deluxe host...
Blocking Before Coffee
Feature film: first day. The crew and I start to run out of things to prepare; the director is...
Panasonic Shows Off Varicam LT To PVC: NAB 2016
Panasonic first announced the VariCam LT in February 2016. NAB 2016 was likely the first place many shooters had...
X-Rite announces partnership with SmallHD
Right after NAB Show 2016 X-Rite announced a partnership with SmallHD centered on the first-ever line of daylight-viewable, full-HD...
Leaving Las Vegas: LED Lights and HDR at NAB
I work a booth at NAB so I didn’t see a lot this year, but I saw enough. Here...