Motion Impossible helped put Taylor Swift’s Folklore on screen and to do it the UK company that in November 2020 opened offices in USA, used its AGITO Trax, the most recent addition to the AGITO Modular Dolly System. Perfect for use in the studio or on location, AGITO Trax offers multiple safety features, complete flexibility with its growing arsenal of modules and accessories, and an ease of operation not available with any other system, the company claims.
The AGITO, says the company, “has been developed as the only fully modular dolly system capable of working both on track and free roaming. Combining AGITO Trax with our Tower and a remote head of your choice enables complete precision of movement. It’s a solution “acked with cutting-edge technology providing perfectly smooth and accurate results.”
Motion Impossible was set up in August 2014 by BAFTA award-winning Cameraman Rob Drewett and Product Design Engineer Andy Nancollis. The team has since grown, now consisting of film tech lovers, experienced engineers and remote vehicle fanatics, a perfect crew for creating new and exciting ways for you to shoot film, TV and 360° VR. The company always has new products in development and is always finding innovative ways to shoot stunning footage and to problem-solve, so that, at the end of the day, your task becomes easier, quicker and more cost-effective. One example is the shoot of Taylor Swift’s Folklore.
According to Motion Impossible, “with 2020 having been a highly unusual year for the recording industry, the release of Taylor Swift’s Folklore: The Long Pond Studio Sessions on the Disney+ platform at the end of November provided a welcome, intimate insight into one of the biggest recording stars of our time. A mix between documentary film and live performance, the 106-minute long movie sees Swift perform all the tracks from her Folklore album live at the secluded Long Pond Studio in upstate New York.”
Shooting it was a considerable challenge. Not only is the studio a small, intimate space, but Covid-19 restrictions meant that the shoot had to be undertaken with the minimum of people to limit exposure. That lead leading East Coast camera systems specialist JitaCam to suggest the use of Motion Impossible’s AGITO Trax modular dolly for the four-day shoot. In the end, anb because the team had to work in tight studio spaces, AGITO Trax was used extensively in the production of Folklore: The Long Pond Studio Sessions.
“There were a couple of reasons why we thought the AGITO would be perfect for this,” comments JitaCam owner, John Pry. “First off, it fits in some really tight spaces and we could build a 30-foot track with straight sections and curved portions right around the mixing desk and enabling us to get really close to the performers. Second, it’s fully wireless, which means that you don’t need an additional person wrangling cables in the room. In fact, we were able to operate it from outside the studio space for the whole shoot.”
Pry shot his scenes using the AGITO Trax dolly with the additional Tower and six-inch riser. The system’s ability to carry an impressive 22kg payload on the Tower allowed JitaCam to mount an Alexa Mini LF carrying a heavyweight Angenieux Ultra Optimo 26-320mm lens on a Arri SRH-3 Stabilized Head.
As well as its Covid-compliance, the AGITO was also quiet in operation, which was an important aspect given the stripped back nature of the performances in question.
“Generally, all the songs are very mellow, you don’t have drums and guitar taking over the sound space, so we had to operate the AGITO as noiselessly as we can,” says Pry. “It’s a powerful unit but it is capable of operating with exactly the sort of quiet operation that we needed to be as unobtrusive as possible and just let Taylor and everyone else do their thing.”
“We are delighted to have been involved in such a high-profile production,” comments Motion Impossible CEO/Co-founder, Rob Drewett. “To be able to capture performances of that quality with a system that can not only fit in cramped spaces and be Covid-compliant but work inconspicuously enough to let the artists just play, helps show just how adaptable the AGITO is.”
Follow the link to see footage of the AGITO in action on the stage during the production of Taylor Swift’s Folklore: The Long Pond Studio Sessions.