The big meme coming out of 2010 will be “what is a book?”

A baker’s dozen predictions for 2010 – The Shatzkin Files.

snip:

Book publishers will have to admit to real confusion about what the product is that they produce. The big meme coming out of 2010 will be “what is a book?” Publishers will increasingly be releasing productions that contain video, audio, animation, slide shows, and interactive game elements. Movie, TV, and game producers will see an alternate marketing and revenue channel available through “ebookifying” content they have and moving it through book channels like a “tie-in.” Where one stops and the other begins will become increasingly difficult to see (and increasingly irrelevant).

http://www.idealog.com/blog/a-bakers-dozen-predictions-for-2010