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Upward Hallowed Tub The Effectiveness of SharePoint for Digital Asset Management.
Content marketing and digital media consultant Robert Rose offers his expertise this week in order to discuss the future of the enterprise. Evidently, it looks a lot like content management did back in the late 90’s:
“…the idea of promoting enterprise business users with content management had this kind of breathless anticipation,” explained Rose. “…the promised advantages of content management empowered non-technical people to collaborate and share more freely across the enterprise.”
Sound familiar? Today’s emergent social business software platforms promise to do the same thing. Unfortunately, just because it’s a road often traveled, doesn’t mean we’re moving in the right direction— a fact experts haven’t been shy about stating.
“Regardless of what you’re told by the E2.0 mavens, business has far more pressing problems,” wrote Dennis Howlett of ZDNet in his infamous article, “Enterprise 2.0: what a crock”. “The world is NOT made up of knowledge driven businesses. It’s made up of a myriad of design, make and buy people who -quite frankly – don’t give a damn about the ‘emergent nature‘ of enterprise.”
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