Affordable Single-Platform Solution Offers Contemporary, Cost-Efficient Approach to Delivering Global Enterprise Communications

NEW YORK, NY (September 2, 2009) – The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced a new subscription-based, Software-as-a-Service (SaaS) package designed to address the enterprise communications needs of globally dispersed organizations. The affordable offering combines the easy-to-use publishing, distribution and measurement capabilities of FeedRoom Studio with integrated live and on-demand Web video formats for more effective and cost-efficient employee, customer and partner communications in contextual, enterprise video “channels.”

Using Web video in corporate communications enables organizations to “do more with less” by eliminating the considerable limitations of traditional conferencing, satellite, email and event-based delivery methods. Today streaming video is being used to support a variety of internal communications, such as live town hall meetings and corporate TV “channels” that provide a knowledge base of news and information to global employees. External applications include executive presentations, live and recorded corporate events, and programs for sales and customer training and enablement. In all cases, Web video reduces travel costs and provides audiences with searchable, shareable video – available on-demand, across time zones and in multiple languages.

“Capitalizing on rapidly declining video production costs and the explosion of user-generated content, companies such as Bausch & Lomb, General Motors, Hewlett-Packard and others are seeing the added benefits of delivering information to employees, customers and partners in the same way they already consume it on the Internet, which is largely through Web video,” said Mark Portu, President and CEO of The FeedRoom. “High-quality video, whether it’s live or on-demand, is an effective way for business leaders to connect with global audiences; it’s measurable and allows viewers to fully engage in the experience by having the opportunity to watch, listen, rate and refer video to others.”

The new Enterprise Communication Channel Package is based on the extensive capabilities of the FeedRoom 4.0 Enterprise Video Platform, a scalable enterprise solution that integrates with content management systems, social and mobile media distribution tools, and popular Web analytics packages. The solution offers a variety of lightweight, user-customizable video players and the powerfulFeedRoom Studio publishing application. Unlike consumer video-sharing sites, FeedRoom 4.0 ensures positive online brand experiences by providing maximum control over the distribution and measurement of video content.

Available immediately, the comprehensive Enterprise Communications Channel package provides capabilities for:

• Built-in video upload, transcode and podcast extraction;
• OptionalReally Simple Upload (RSU) interface for publishing video created across the enterprise;
• Support for high-quality, on-demand and live streaming video, including the ability to record live events for later viewing;
• Highly customizable user experiences, featuring a range of player templates;
• Player embed capabilities to share and distribute video content to other sites and blogs;
• Configurable, password-protected podcast, Web and high-quality video downloads;
• Enterprise security module for limiting access to authenticated intranet and/or extranet users only;
• Syndication support via XML and RSS feeds to alert audiences that new content is available; and
• Full-service reporting to know what was watched and for how long.

FeedRoom 4.0 is flexible and upgradable to support all types of internal or external communications – or both – in a single-platform solution. Delivered in a SaaS model, the benefits of FeedRoom 4.0 for Fortune 1000 enterprises and government agencies include faster time to deployment, no additional infrastructure costs, reduced dependence on internal IT services for communications support, and access to The FeedRoom’s latest software releases and on-staff video experts. For an online demo of FeedRoom 4.0 Enterprise Video Platform, visitwww.feedroom.com/page/request_evp_4.0_demo.

http://www.feedroom.com/page/09_09_Channel_Solution/#When:10:53:13Z

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