As the Cliffe Associates (this blog) team pack their bags to visit Chicago, the marketing technologist will be looking forward to Carol Chase Baum discussion on MTI.
The Five Phases in a Successful Marketing Technology Implementation, which details hands-on methods for getting the most from your Marketing Technology projects. For example, regarding that much-used term ROI (Return on Investment): what has really worked for my clients is adopting specific tactics and target dates; doing this has increased returns enormously.
This content-packed two day event will be held on November 10-11, 2008, at the Renaissance Hollywood Hotel, Los Angeles and is essential for all those actively involved in the selection, procurement and management of Marketing Technology and all the digital assets associated with it.
Full details of the program can be found at www.damusers.com.
We will be live blogging the event also.