The Future is Yours!

Lao Tzu, the father of Taoism, said, “Those who have knowledge, don’t predict. Those who predict, don’t have knowledge.”

Perhaps I will be getting myself into trouble, but I think it is time for a few predictions. It used to be that, when wandering through the NAB Show, it seemed to be difficult to guess what would be around the next corner. Maybe I am more jaded, but it seems that several near-term trends for IT in media are a little more predictable despite the apparent pace of change.

Web 2.0 is almost certainly a term you have come across.

The following is a tiny fraction of the interesting Web 2.0 sites that are available to whet your appetite.

Facebook (www.facebook.com)
MySpace (www.myspace.com)
LinkedIn (www.linkedin.com)
SMPTE 365 (365.smpte.org)
NAB 365 (nab365.com)
Digg (digg.com)
Ning (www.ning.com)

Some of you may already interact with some of these sites. Web 2.0 is sometimes called the “social Web” or the “read/write Web.” At this point the importance of Web 2.0 sites and concept is unquestionable. What is a question is what you should be doing.

Without a doubt you should be doing something useful. Web 2.0 not only has the power to influence how your viewers interact with you, but also how your employees interact with each other and the information they manage.

Continues @ http://www.tvtechnology.com

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