The Neiman Journalism Lab has gotten its hands on a forum with the Publisher of the NYT and the-then Editor of Digital for Time Inc., in which they struggle with the question of how the Interwebs were going to impact their print biz.

It’s fascinating reading.

From the overview, written by Zachary Seward:

But the transcript is also notable for how little distance some of these debates have traveled in the intervening years. Time Inc. is, in fact, still experimenting with online subscription models, and The New York Times Co. is still trying to figure out how to make money on the Internet.

Many terms of the debate, meanwhile, had already been set by 1995: Sulzberger indicated awareness that online competition would force newspapers to focus on unique and and in-depth reporting over easily replicable content. And he was already calculating, albeit with highly optimistic figures, the production savings in moving away from print.