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Three Good Reasons for Marketing Automation (and Three Bad Ones)

Three Good Reasons for Marketing Automation (and Three Bad Ones) : MarketingProfs.

Three Good Reasons for Marketing Automation (and Three Bad Ones) 1Marketing automation—one of the new buzzwords in marketing—bridges the gap betweenlead generationand thesales force.

In the past, any lead was passed over to Sales, making the follow-up frustrating: Most of the time, sales reps wasted time on lousy leads.

Thegoal of marketing automation is to improve Sales and Marketing alignment by passing over only sales-ready leads.

But why would you be interested in marketing automation? In this article, I present three good reasons (and three bad ones) to adopt marketing automation.

Three Good Reasons

1. Fix follow-up failure

2. Make campaigns buyer-centric

3. Make marketing’s contribution to the pipeline measurable

Continues @ http://www.marketingprofs.com

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