To Market, To Market, The Semantic Way March 27, 2008 y Jennifer Zaino

From enterprise marketing management tools to search engine optimization, marketers have had to become conversant with semantic web and other technologies.

The arena that today’s chief marketing officer inhabits is very different from what it was 10 years ago, and semantic web technologies are only going to change things even more. From enterprise marketing management tools to search engine optimization, marketers have had to become conversant with the technologies that will enable them to achieve their branding, campaign, or lead-generation objectives, though they needn’t actually aim at becoming technologists themselves.

“The channels in which they are operating tend to favor the advantage to those who understand the technology,” says Scott Brinker, the president and CTO of Ion Interactive, a company that delivers post-click marketing software and services to test and analyze web site visitors’ landing experiences. Brinker writes the blog Chief Marketing Technologist. “So if you understand how to do really good search engine optimization, your company ends up with higher placement, or more traffic, or more customers.”

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