Adorama announced today it is the official sponsor of CBS RADIO New York’s new live performance space, aptly named the Adorama Live Theatre. The studio will give professionals a chance to see the best professional audio gear in action at live events and performances.

Based at CBS RADIO’s broadcast facility in Hudson Square, Manhattan, where some of the company’s most popular stations are broadcast, including 92.3 AMP RADIO, WCBS-FM, Fresh 102.7, WCBS NEWSRADIO 880, 1010WINS and WFAN Sports Radio 66 AND 101.9FM, the Adorama Live Theatre is a creative studio and event space unlike any other that will allow the stations to present intimate live events for their audience, and enable pro audio manufacturers and end users to connect and come together in a real world scenario.

“CBS RADIO New York’s Adorama Live Theatre provides our stations a unique destination where we can interact with listeners in an intimate environment at exclusive one-of-a-kind events,” said Marc Rayfield, Senior Vice President and Market Manager, CBS RADIO New York. “We are delighted to partner with a quintessential New York retailer like Adorama whose customer base is the same as ours, New Yorkers.”

“The Adorama Live Theatre is an incredible opportunity for us to connect with both pro audio manufacturers and end users,” says Barry Litwin, CEO, Adorama. “It also enables us to provide an outstanding service to our partner vendors, connecting them directly to their customers by showcasing top-of-the-line gear in real world workflows. We’re committed to offering not only the best equipment the pro audio market has to offer, but also to providing professionals with the expertise they need to make smart purchasing decisions, and we’re confident that the Adorama Live Theatre will be the perfect platform to execute, achieve and exceed those goals.”

“CBS RADIO is known for its superior broadcast quality, with diverse station offerings and engaging content, be it music, sports, breaking news or commentary on current events,” states Ahron Schachter, director of strategic planning at Adorama. “Partnering with CBS RADIO New York on their new live performance center means providing the very best the audio gear industry has to offer. Working with the audio experts at Adorama, equipment featured in the Adorama Live Theatre has been hand-selected by the CBS RADIO New York engineering staff. We’re looking forward to working with the industry’s top vendors and providing a truly unique experience for professionals in this market.”

Audio manufacturers and professionals who visit the Adorama Live Theatre can see live demonstrations of end-to-end audio workflows. Inside the studio, professionals can see the tools at work during exclusive events featuring celebrities, political figures, musicians, DJs and more to discover the newest equipment on the market and the best solutions for their own audio needs.

Additionally, Adorama will be partnering with audio vendors to bring the very latest gear directly to the professionals, hosting events in line with exciting new product announcements and workshops with Adorama and CBS RADIO audio professionals, as well as providing a platform for vendors to showcase groundbreaking new products.

Modelled after CBS RADIO’s successful sound stages based in L.A., Chicago and Washington D.C., among others, the Adorama Live Theatre brings a brand new element to the event space, spotlighting the industry’s best in one location, for professionals to come and see. All professional gear featured on the Adorama Live Theatre is available for purchase at Adorama.com or at Adorama’s superstore, located at 42 West 18th Street in New York City.

For the Grand Opening of the creative studio, Adorama and CBS Radio chose the Grammy Award-winning band Train, which will officially open the Adorama Live Theatre on Tuesday, November 24th with a live performance for a studio audience of local radio listeners along with audio and broadcast professionals. The show starts a series of events that will both give audiences unique shows and the opportunity to see professional audio gear in use in a unique “live” showroom.