Memory cards and drives for cinematographers and videographers represent a huge segment of the portfolio of solutions Transcend  takes to Las Vegas again, for this year’s edition of NAB.

Attending NAB Show 2017 for the fourth consecutive year, Transcend Information, manufacturer of industrial-grade products, will display four main categories including their solid-state drives, SuperMLC memory solutions, Apple solutions and its new USB Type-C solutions, specifically designed for diverse broadcasting and cinematic applications.

Cinematographers and videographers will have a comprehensive and advanced product portfolio available from Transcend on display during the event, including Apple solutions, CF cards, SD/microSD cards, flash drives, memory modules, and SSDs such as its standard 2.5”, M.2, mSATA, and half-slim SATA SSDs. Engineered for long life cycles and maximum durability, Transcend’s products undergo, claims the company, “extensive reliability and quality testing to ensure cinematographers and videographers capture their images in all types of environmental conditions.”

Transcend’s complete SSD product line-up will be on display, including it’s newly released SATA III SSD’s M.2 MTS 460 and MTS 860 manufactured with Transcend’s exclusive SuperMLC Technology. Transcend’s SuperMLC technology, offers performance speeds almost equivalent to SLC NAND flash. SuperMLC speeds up data access, offering sequential write speeds twice as fast as regular MLC flash chips. Increasing the lifespan of SSD’s, SuperMLC is more fault-tolerant and 10 times more durable than MLC, making it ideal for industrial and enterprise usages.

Mac users have not been forgotten, and Transcend has upgrade solutions for Mac, with a comprehensive Mac-compatible product portfolio comprised of four product categories for storage expansion. These categories include new PCIe JetDrive SSD Upgrade Kits for MacBook laptops , JetDrive Go flash drives designed to expand iPhone, iPad or iPod storage, JetDrive Lite expansion cards aimed at MacBook Pro with Retina display and MacBook Air users, and StoreJet for Mac series, portable hard Drives and SSDs. Transcend’s Apple solutions feature blazing-fast transfer rates and large storage space, amid to enhance speed and capacity. Moreover, all models complement, adds the company, “Apple’s sleek style with their simple yet elegant designs.”

With USB- Type-C solutions being adopted as the new norm, Transcend will showcase at NAB Show 2017 its new Type-C solutions that include the new ESD220C portable SSD, StoreJet 25MC hard drive, JetFlash 850S USB drive and RDC2 smart card readers. USB Type-C is a hardware change, rather than an interface standard change (like USB 2.0 to USB 3.0). Type-C devices are easy to use due to their reversible design. It’s symmetrical oval plug will replace Type A and Type B ports, known as the rectangular plug found on flash drives that connect to cell phones. With connectors simplified to a single type, USB Type-C allows for use across multiple platforms, meaning that you only need one cable for both PC and handheld devices.

Transcend’s microSDXC UHS-I Class 3 (U3) 633x cards, will be displayed in a static demonstration with Dji’s Phantom 3 Quadcopter. Capable of reaching incredible read and write speeds of up to 95MB/s and 85MB/s, these cards can easily capture ultra-high quality 4K and 3D recording significantly reducing the time it takes to transfer videos to your computer, perfect for aerial cinematography with drones.

Aside from its extensive product arrays, Transcend will also be displaying its DrivePro Body 10 camera highlighting its infrared and non-infrared features. Attendees will have the opportunity to view these live features first hand, with the camera’s wide 160° viewing angle and ƒ/2.8 aperture lens, Full HD 1080P recordings ensure all important details are clearly recorded. Infrared LEDs come on automatically in low light, allowing recording and snapshots at night.