What is necessary for successful transmedia strategy planning?  This seminar offers a fundamental overview of the key components of transmedia strategy and what you need to know to launch a  storyworld or brand across multiple platforms. Participants will learn:

• Transmedia methodology
• How to evalute and apply a transmedia strategy to their company’s existing initiatives
•  Tips for creating an effective storyworld or brand bible
• Assessing platform options and roll-out strategies
• How to Identify and engage an audience, fans and customers

Presenter: Robert Pratten, Transmedia Storyteller Ltd

TransVergence Summit 2013 – Getting Started with the Active Story System from Createasphere on Vimeo.