Transmedia storytelling is a powerful way to engage audiences and share meaningful brand stories. Many organizations effectively use transmedia story telling with consumers but miss the many opportunities to leverage the concept internally with their teams. This seminar will explore how the same activities that work with external consumer audiences can be applied inside the organization to ignite the passion of your team and empower them with stories to share with customers.

You'lll learn:

• How to bring stories alive inside your organization using technology you most likely already have
• How to create a connection between stories and the retail experience
• How leading brands are using storytelling to empower and engage their teams

Presenter: Kurt Kennedy, Kennedy Communications Global

Initiating Transmedia Storytelling Within Your Organization from Createasphere on Vimeo.