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viaUnderstanding how search is moving beyond the traditional search box.
comScore has shared its perspective on the role that new types of searches will play in the future of search and the importance of measuring all types of search equitably across the industry.
The company is set to add a new dimension to its U.S. Core Search data known as “Explicit Core Search” alongside its standard Core Search market reporting.
comScore defines “Explicit Core Search” as user engagement with a search service with the intent to retrieve search results.
In June this year, comScore pointed out that the search market continues to evolve with new implementations of search moving beyond the traditional search box and into the context of the browsing experience as the user engages with non-search content. The company called these searches “contextual searches” because they are originated in the context of other browsing behaviour without explicit intent on the part of the user to conduct a search query.
That time comScore wrote on its blog: The recent innovation deployed by a number of search engines is to go beyond simply providing a search box along with content, but to weave their search engines into the user experience.
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