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Understanding the correlation between online reputation management and digital asset optimisation.
Online reputation management is a must for today’s dynamic businesses. It enables them to fight back against malicious attacks from competitors, disgruntled employees, and even unhappy customers. The process deals with negative feedback by answering customer complaints, resolving certain issues. In this article, we will talk more about displacing negative results on the search engines through DAO.
Online reputation management has a lot of aspects. Nowadays, digital asset optimisation (DAO) is called as SEO 2 because it integrates the concepts of SEO but takes it one step further. While SEO concentrates more on text content, DAO focuses more on optimising images, videos, broadcast, and other multimedia files. The process can be highly effective with the intelligent use of keywords.
Some of the key tactics in this initiative include tagging digital assets with appropriate keywords, adding descriptions into it, and basically its format friendly to the search engines. With regards to its correlation to online reputation management, the two complemented each other. It should be noted that while DAO is more of a proactive approach,ORM tends to deal with the problem once it happens.
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