In this one-hour session, John Thomson, Saepio President and CEO, will cover:
- Preparing for tomorrow’s customer
- What EMM is and how it will affect you
- Why you should build an EMM strategy now
- What actions to take this year
- How to build an ROI case
- Making a case to include EMM in your budget
This webinar will expand upon the information from the first booklet released, “The Enterprise Marketing Management Strategy Guide,” which is available now for download