We live in an information age. Knowledge is power. Information is king and content continues to rule the roost. Most large corporations today survive and thrive because of their ability to harness the information at their disposal and to turn it into viable products and/or services. In fact, the knowledge economy is dependent on informational assets for its very survival. In the broadest possible sense of the term, information is the new age asset. But it can be considered an asset only when it can be stored, retrieved and used at the right time and place to create the maximum impact. How does one do this in this day and age, when there is a veritable information overload on all fronts?

Welcome to the world of digital asset management! At its very basic form, a digital asset is any piece of information or media that an individual or an organization can use to make a profit from. For an IT product company, the source codes to their software products constitute digital assets. For manufacturing companies, their product designs, manufacturing methodologies and plant layouts are digital assets. For an architectural firm, blueprints, construction estimates and vendor lists are digital assets. And for an individual, digital assets could range from medical records to details of insurance, investments, stocks and bonds. Since corporations are well aware of this fact, they spend countless man-hours and billions of dollars in filing, archiving, finding, displaying and using digital assets. And almost all of them, without exception use digital asset management tools and programs to do this efficiently.

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