What Digital Publishing Means To Marketers In 2011.
If I had to pick 3 things I am most bullish about in 2011 digital publishing would certainly be on that list. Sure, ebook readers and even publications in PDF format have been around for some time now, but this year we will take it more than a little step further. A convergence of platforms, devices, and technologies have created an opportunity for digital publications such as ebooks and highly interactive magazines to go mainstream. All of this sets the stage for content creators and advertisers to join in the fray. Read on for a few reasons why I think the digital publishing space is where you should not only watch, but possibly investing some marketing dollars over the next year.
Amazon’s Kindle ebook device has been around for a few years now and has becomeAmazon’s most popular selling item in company history. The recent price drop of their low model Kindle made an immediate difference in sales. Amazon has not been the only ebook reader on the market over the last couple years, but pairing it with Amazon’s enormous book selection it is hard not to dish out the $139. Top that off with the incredibly smart move to make Kindle less a device and more a platform across many devices (iPhone, Android, Desktop, & iPad) and you give consumers tons of incentive to dive in. With more than just the Kindle in this category, the holidays found ebook readers a top gadget choice. Barnes & Noble’s ownNook ebook reader found itself selling decent enough. Like the Kindle, aplatformof Nook apps areavailablefor use across multiple devices.
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