I recently concluded a very detailed study of themost influential technical documentation sites of 2010 to determine what made them influential. What I discovered transcended documentation to include all product and service related content.

Today there are companies that using content in strategic ways that are not being discussed for competitive reasons. These companies understand the concept of social proof and how it impacts buying decisions about their products and services. In fact they architect content to maximize the social proof impact.

Continues @ http://www.cloudave.com/link/what-every-cmo-needs-to-know-about-content-strategy?