What Is Social Branding? What Makes A Brand Social? What Do You Need To Do To Become A Truly Social Brand Beyond Just Getting Into Facebook And Twitter?
I remembered talking to a group of senior marketing executives two years ago, the topic was “Branding 2.0 Is to get social” and many were scratching their heads and weren’t sure what I was referring to. To answer the question “what’s social branding?” we need to understand what branding is? People involved with a collectivity of brands so as to benefit from the meanings they add to their lives. People will look for signs to represent meanings even if we take brands away. If a brand does not have vital consumer meaning, may be it is not worthwhile investing in its leadership both financially and organizationally. So where do they get these meanings?
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=0daba02d-ab87-4a11-8f14-02d6d85e5167 "What Makes A Brand Social? 2")