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What Works: The Case for WCM

You need to justify any technology spend today, even those you know will help to make your organization more efficient. Here are some tips for making the business case for a Web content management system.

By Brad Davis

The current economy presents a tough environment for technology investment, but delaying the purchase of a Web Content Management System (WCMS) can cost your company in the long run.

This is stating the obvious, but it is a struggle to make the business case for a technology investment during tough economic times. A Web content management system (WCM) is no exception. In the first of a two-part column, we outline what works for making the case that the time to invest in a WCM system is now. This content is adapted from afree white paper written by Tony White, lead WCM analyst at the Gilbane Group.

Continues @ http://www.aiim.org/infonomics/what-works-case-for-wcm.aspx

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