This was one of the more eye-candy-packed talks at the recent motion09 conference, with Michael Waldron and Erik van der Wilden of nailgun* giving numerous examples of what they felt were current hot trends in motion graphic design and execution. We’re working on a report of some of the more interesting sessions we attended at motion09, but in the meantime, here are a dozen of my favorite examples from their talk:
Live Action Integration
Ingenious ways to combine live action with imaginary worlds:
World of Typography
Typography is coming back (yay!). But it’s not just about titles and lower thirds; they also discussed type as structure, or as 3D elements in a complex scene.
Low Tech vs. High Tech
The look is low-tech, but execution is actually high-tech, requiring a lot of skill to pull off:
but wait, there’s more…
More hot trends:
Illustrative Based
Collaborative Advertising
Character Animation
Cinematic Experience
And there was even more, but you get the idea.
Our more complete report on motion09 should be ready soon. In the meantime, I encourage you to click through the YouTube movies above to get to their site and read more about who made the spots, how, and to review related spots (such as the normal version of Electric Car).