Who’s counting my output? The need for more Print on Demand

For some years now we have been automating the process of pre-press (and nowpre-media) to make it super efficient -some opted for outsourcing whilst others opted for setting up business units in far away lands where the cost of labour is really cheap, unfortunately it’s a far cry from Sean’s beach photo in theHot At Vyre post and more like mine here.

The focus moved onto improving the process within the manufacturing facilities to ensure that the capacity could be managed with fewer staff and thus allow the company to remain competitive on price. More and more technology was deployed to allow greater savings on the actual cost of production ensuring that the quality of the separations that are going to plate providing a good amount of ink optimization(previously done at repro stage) that provided an equally as good cost saving on ink, but never at the expenses of the quality of the final product.

As the business requirements change for all types of printed materials, with marketing now requiring their campaigns to target audiences that no longer want the nuisanceof paper, and with the need for packaging to be sustainable, we see new business models emerging into market verticles that were traditionally bulk print channels. To add to this, there is a growing trend in personalization; this without fail requires a minimum order quantity ofone!

So lets take a snapshot of a few markets that have been affected over the last 5 years by the decline of the bulk order.

Continues @ http://tunicca.wordpress.com