Why Enterprise Video? Why Now?

The need to greatly reduce travel expenses, communicate organizational change, communicate with growing numbers of remote employees, and the popularity of employee generated content (EGC) are all factors that have fueled recent organizational demand for scalable, affordable enterprise video – live or Video on Demand (VoD ). As a result, major organizations within both the public and private sectors have begun to demand the immediate value and ROI of video as a communications tool. Enterprise video provides timely, effective high-ROI-based communication that is critical for companies in today’s economy.

Just as there has been rapid consumer adoption of web video technology, so too has web video usage increased within enterprises. Applications include live and on-demand webcasts, recorded videoconferences, employee training, executive briefings, product announcements, and customer outreach. Despite all of the benefits of enterprise video, the process of generating and distributing content has been cumbersome and time-consuming. The technical, deployment and management requirements for live and on-demand video within the enterprise are significantly higher than those of the consumer sites:

• Companies require live streaming and on-demand video applications that are highly scalable and secure.
• Video must be distributed over private corporate networks and connect to a company’s existing infrastructure, including its video conferencing systems, encoders, streaming servers, content delivery networks as well as other hardware or software based components.
• Live video events must scale to large audiences viewing the stream simultaneously, and typically require interactivity with the audience in the form of polling and/or Q&A functionality.
• All content must be stored in a secure archive over time and adheres to corporate regulatory requirements and compliance standards.

“Video communications must be user-friendly, easy to deploy and provide measurable ROI if it’s going to have any impact and value within an enterprise environment. By designing our product to closely address our customers’ needs, we’ve created an enterprise-grade video solution in Kodiak that’s reliable, scalable and easily integrated into existing enterprise infrastructures,” said Ray Hood, CEO of Qumu, Inc. “The Qumu Kodiak product suite delivers proven enterprise video EGC creation, centralized management, and monitored, compliant distribution to Global 1000 companies, government organizations and educational institutions that want to use and deploy video to harness its power and cost savings.”

Full article @http://www.qumu.com

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