At last week’sHenry Stewart Briefing on Digital Asset Managementin Toronto (there is another inDallas on March 16), a prevailing theme among enterprise customers was that all believed that they were still in the early stages of trulymanagingtheir digital assets. It seems many enterprises are still in the same position as they were several years ago when it came to managing image, audio, and video assets.

The question that arose at the end of the day was, “what is it going to take for Digital Asset Management (and related technologies) to match the adoption of Enterprise Content Management and Web Content Management today?”

There are a variety of reasons for why DAM will finally become a priority. I’m afraid one such reason is legal action. Like many things in life, people don’t take things seriously until they get in trouble. We have seen many cases where litigation has spawned action to manage e-mails, records, documents, and even web content. With the explosion of digital media within enterprises, the chances that pertinent evidence resides in an audio, video, or image file is greater and greater. If you were sued, would you be able to search through all of your digital assets to find relevant evidence?

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