Much has been written, discussed, presented, and illustrated to summarise Digital Asset Management (DAM) and its impact in a world exploding with content. But it never does any harm to remind oneself of the key criteria for success, tips to follow on the journey, and pitfalls to avoid. And just where is DAM heading? What trends should you look out for?
In a series of 4 small extracts Nigel Cliffe helps guide your DAM strategy plans.
No.3# Pitfalls
- Lack of ownership
- Not having a champion
- Overly complex solution
- Not having a defined workflow
- Poor version control
A most significant hiccup to a successful DAM implementation is the lack of ownership. DAM does not sit naturally in any one department so it often lacks the sense of place. This can lead to a lack of buy-in by those who feel it is not core to their roles and responsibilities.
Avoid not having a champion; engage someone on the board or in the C-suite who is prepared to make tough decisions and build a team of supportive people.
DAM is often new ground for people and organizations to consider. The strategy can too often be led by vendor capabilities, which once combined into a wish list of functionality develops an overly complex solution. It is important to define what your organization requires, not what might be good for you. Here is where the journey of the users comes into its own.
The benefits of DAM only ensue when the routines are disciplined. Not having a defined workflow leads to breakdowns. All people involved with DAM, including those on the periphery, need the appropriate training, and must adhere to the workflow and collaboration.
Assets often have long-term value that creates the need for them to stick around. However, new iterations of the assets need careful managing, particularly in the case of documents. Poor version control impedes the success of DAM
The full article can be found at http://damroadmap.com/